The legend of Ginger Joe is inspired by 'Ginger' Joseph Stone, moustachioed London greengrocer and illustrious founder of the noble House of Stone. Legend recalls Joe was fanatical about the tantalising taste of the ginger root (lat. Zingiber Officinale) and that his first 'dip in the ginge' circa 1740 produced a tipple that literally singed the tips of his 'tache - an image now immortalised on every Stone's Ginger Joe Can, a new and stirringly vigorous alcoholic ginger brew. Whilst dedicated Gingeristas invariably savour the refreshing feist of Ginger Joe, one point of 'fashion' still divides them - whether 'tis. (as a happier Hamlet may have put it) .better to sip or swallow? Some insist that Ginger Joe goes down best accessorised by food. For others, only a swift, unhindered swig of the gingerable brew will do. In the interests of fair play, we suggest you try the following tonsular techniques before swinging either way: savour every sip of Ginger Joe with a hearty pub lunch or hot curry and make ice-toppled Ginger Joe the first swallow of your summer drinks party.