Amarula declared Liqueur of the Year
Posted on 16th Dec 2012
As its worldwide popularity continues to grow, Amarula has been
declared the Liqueur of the Year in the 2012 New York International
Spirits Competition.
The Spirit of Africa, as the brand is also
known, was also one of only three double-gold medallists across the
entire contest that drew entries from 34 countries.
The event, now in its third year, features only judges active in the
trade. Panellists include spirit buyers, retail storeowners,
restaurant/bar proprietors, distributors and importers.
As the
top performer in its category, Amarula was showcased at a Winners'
Circle Preview for over 100 VIP industry players and journalists at a
glittering event in December in midtown Manhattan.
Earlier this
year, Amarula earned gold at the International Wine & Spirits
Competition (IWSC), based in London. It is also a former winner of the
IWSC Worldwide Best Liqueur trophy.
The latest award comes in
the wake of Amarula's continued year-on-year growth, with sales volumes
up even in those regions such as Europe, where economies are under
severe pressure, said global spokesperson, Siobhan Thompson. Meanwhile,
it continues to woo new consumers in its home country, with domestic
sales very buoyant.
Amarula has been singled out by Euromonitor
as one of the world’s fastest-growing global spirits brands and has been
ranked a Brand Champion by the Spirits Business, also for its
exceptional growth.