Posted on 18th Jun 2014
Bodegas Torres has been voted as the number 1 "World's Most Admired Wine Brand" in the ranking produced annually by the leading British magazine Drinks International. After having been the second most highly rated wine brand for the last three years, Torres has finally managed to lead this world ranking, becoming the first Spanish and European winery awarded with this distinction.
The ranking is the outcome of a survey among more than 200 top international buyers, sommeliers, journalists and masters of wine, who were asked to consider many different criteria, such as whether a wine is of a consistent or improving quality, how it reflects its region or country of origin, how it responds to the needs and tastes of its target audience, how well it's marketed and packaged and whether it has a strong appeal to a wide demographic.
General Manager Miguel Torres Maczassek - 5 Vilafranca del Penedès, 10th Generation of Torres – feels extremely proud and honoured to receive such an award: "We want to express our gratitude not only to the members of the jury, but also to all our loyal supporters all over the world. They are the ones who keep us working to make better wines every day. I believe that our whole team, from those who work in the vineyards to the sales force, all make an effort to meet the expectations of our wine lovers. We live to keep our promises to those who trust us when choosing a wine."
Mr Torres highlighted: "My father has been crucial during the past decades guiding the winery towards higher levels of quality, as well as promoting our single-vineyard (Finca) wines. Every wine we produce is an individual wine. For us the Torres brand is a statement of quality: we do not change our wines because of short-term trends in the market, we focus on a long-term relationship with our consumers based on quality and consistency."
The "World’s Most Admired Wine Brand" ranking has been announced recently in the latest issue of Drinks International. The magazine has a circulation of 10,000 every month and is distributed in 67 countries, being defined as the leading publication in the world for the spirits, wine and beer markets.