The Prisoner was born from a lack of regard for convention and a confidence in creative possibility. By releasing the now iconic Red Blend that broke new ground in both wine style and branding, The Prisoner changed Napa and luxury winemaking forever.
Then and now the brand takes inspiration from the world of fine art. The provocatively dark label on the flagship wine, which features an etching from Francisco Goya, the title of which translates to “the custody is as barbaric as the crime,” is more than a striking image—it’s a brand beacon. Taken from his ‘Disasters of War’ series, it’s a powerful act of protest against social injustice through art, an approach and sentiment The Prisoner embodies today.
Director of Winemaking, Chrissy Wittmann, partners with over 120 small growers throughout California to source fruit for these unique and complex blends. This allows Chrissy to source the best fruit year over year to create consistently delicious wine blends.